Mindset and
Money

Hodgson opens by establishing money as a frequently discussed coaching topic, noting she's "heard everything from the perils of having none to the strain and burden of too much." Her core philosophy frames finances as "a resource and as a tool rather than an end goal," distinguishing between chasing wealth and pursuing meaningful work.

While acknowledging "Financial Freedom" as valid, she emphasizes: "when you find your true purpose and pursue your passions, the right resources will show up." This principle underpins her guidance for resource-limited entrepreneurs.

Seven Principles for Starting Without Capital

1. Mindset Shift: Combat limiting beliefs that block financial opportunity. Hodgson likens negative thinking to "buckets of water" extinguishing your drive.

2. Communicate Your Vision: Public articulation of your dream builds awareness and attracts unexpected connections, reinforcing personal branding.

3. Start Small: Leverage existing resources creatively—offering free pilots or trials generates learning and market validation without significant investment.

4. Deliver Value: She cites Tony Robbins' philosophy: find ways to serve others exceptionally, becoming indispensable.

5. Part-Time Foundation: Bootstrap gradually while maintaining income stability.

6. Strategic Partnerships: Collaborate with aligned organizations, potentially working within complementary ventures.

7. Angel Investment: Hodgson explains angel investors prioritize the founder and mission alignment. UK angel investors typically earn £100,000+ or possess £250,000+ in assets beyond primary residence, though platforms like Vestd democratize investment through SPVs.

She also mentions Kickstarter as equity-free capital generation through advance pledges.

Scaling an Existing Business

For established ventures, she recommends:

Revenue Focus: Validate market demand before scaling. Hodgson warns against over-allocating to marketing without proven sales, noting: "The best thing you can do is get out and talk to people, make sales."

Investment Rounds: Detailed separately but linked to her funding guide for mothers in business.

Grants: She highlights Innovate UK's Open Competition, Arts Council England, and UK Startups (£1,000 grants), cautioning that bars are typically high.

Debt: IWOCA (Instant Working Capital) receives personal recommendation with appropriate disclaimers about independent due diligence.

Closing

Hodgson invites community engagement through comments, encouraging readers to share experiences, business updates, and additional resources. She recommends Tony Robbins' *Money Master the Game* and provides LinkedIn and Instagram contact information.